Online Marketing

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Type: Vocabulary
Originally published on October 8, 2020 and last updated on July 16, 2023

For English learners, delving into the topic of online marketing is highly beneficial as it not only enhances their language skills but also equips them with practical knowledge for today’s digital world. Exploring online marketing allows learners to expand their vocabulary related to marketing, technology and business.

Furthermore, it exposes them to various marketing strategies, such as social media campaigns and content creation, enabling them to understand and discuss effective digital marketing practices. Engaging with this topic helps English learners improve their language proficiency while gaining valuable insights into the dynamic field of online marketing.

Go through the vocabulary below with your students and ask them to try and use this vocabaulry where possible when discussing the different conversation questions.

Online Marketing Review

Online marketing, also known as digital marketing, has revolutionised the way businesses promote their products and services in the digital age. It encompasses a wide range of strategies and techniques employed to reach and engage target audiences through online channels. From search engine optimisation (SEO) to social media marketing, email campaigns and content creation, online marketing offers businesses the opportunity to expand their reach, increase brand visibility and drive conversions.

Understanding the fundamentals of online marketing is essential for businesses and marketers to thrive in the ever-evolving digital landscape.

Useful Vocabulary

Try and use the following vocabulary when answering the question. Click to look up the definition in the dictionary

  • marketing (noun)
  • advertise (verb)
  • approach (noun)
  • budget (noun)
  • extremely (adverb)
  • customer (noun)

Conversation Questions

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  • Is online marketing better than offline marketing?
  • Do you think offline marketing is still effective in today‚Äôs society?
  • What are some popular online marketing channels and platforms?
  • Can you think of any good offline marketing campaigns that you have seen recently?
  • Do you think online marketing is as effective as people say?
  • Do you think companies are correct in focusing most of their marketing budget towards online marketing rather than offline?
  • What type of businesses do you think would be suited better to offline marketing?
  • What type of business do you think would be suited better to online marketing?
  • Is social media advertising a cost-effective and reliable approach to reach target audiences?
  • Overall, would you say marketing is more effective online or offline?
This conversation topic was prepared by Gregory

Gregory is a qualified TEFL teacher who has been teaching English as a Foreign Language (ESL) for over a decade. He has taught in-person classes in Spain and to English learners around the world online.