Online Marketing

person holding black phone
Type: Vocabulary
Originally published on October 8, 2020 and last updated on February 7, 2023

Since the invention of the internet, many companies have begun marketing and selling their products online. Some companies have taken a very aggressive approach to online marketing and reduced substantially the amount of offline marketing that they do. There is no doubt that online marketing can be extremely effective for businesses and it is a great way to reach a huge amount of potential customers, however, it has been argued that because of this people are ignoring the benefits and potential success of traditional offline marketing strategies which can also be extremely effective.

Go through the vocabulary below with your students and ask them to try and use this vocabaulry where possible when discussing the different conversation questions.

Useful Vocabulary

Try and use the following vocabulary when answering the question. Click to look up the definition in the dictionary

  • marketing (noun)
  • advertise (verb)
  • approach (noun)
  • budget (noun)
  • extremely (adverb)
  • customer (noun)

Conversation Questions

  • Is online marketing better than offline marketing?
  • Do you think offline marketing is still effective in today‚Äôs society?
  • Can you think of any good offline marketing campaigns that you have seen recently?
  • Do you think online marketing is as effective as people say?
  • Do you think companies are correct in focusing most of their marketing budget towards online marketing rather than offline?
  • What type of businesses do you think would be suited better to offline marketing?
  • What type of business do you think would be suited better to online marketing?
  • Overall, would you say marketing is more effective online or offline?
This conversation topic was prepared by Gregory

Gregory is a qualified TEFL teacher who has been teaching English as a Foreign Language (ESL) for over a decade. He has taught in-person classes in Spain and to English learners around the world online.