Advertising

Introduction

Read through the following text and look up any vocabulary you are not sure about before answering the questions.

Advertising is the industry that pursues the public’s attention towards something like a product or a service.

In this way, advertisements are used to attract interest, engagement and sales. These ads or adverts can come in many forms, existing two larger categories of advertising: digital and traditional.

On the one hand, digital advertising gives the possibility of reaching a wide public and can also be customized to narrow down a specific audience. Internet audiences can be targeted through social media platforms or displayed advertisements like banners and pop-ups.

On the other hand, traditional advertising can reach an enormous audience. We can still find traditional advertisements on television, radio, newspaper, magazine, direct mail, and billboard designs.

 

Vocabulary

Try and use the following vocabulary when answering the question. Click to look up the definition in the dictionary
  • mass media (noun)
  • audience (noun)
  • persuade (verb)
  • profitable (adjective)
  • take into account (phrasal verb)
  • challenging (adjective)
  • purchase (noun)
  • advertise (verb)
  • commercial (noun)

The Question

Try and have a conversation for 2-3 minutes answering the following question.
Do you think advertising has changed in the last decades?

Additional Questions

Keep the conversation going with these follow questions related to Advertising
  • Do you think advertisements are more creative nowadays?
  • What memories do you have from the advertisements you used to watch on the television when you were a child?
  • Can you remember any of them?
  • What aspects do you think should be taken into account by publicity companies when they are creating a new campaign?
  • What do you think about the banners a and pop ups appearing on your phone?
  • Which kind of adverts do you think persuade more people to get a product, a spot on the television or an advert in the bus stop?
  • What’s your opinion on celebrities appearing in adverts?
  • What reason takes you to purchase a product over the others?
  • Which media would you prefer to advertise on?

Teacher Resources

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