Marketing a New Product

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Type: Vocabulary
Originally published on November 16, 2020 and last updated on July 20, 2023

The topic of Marketing a New Product is invaluable for English learners as it equips them with essential business vocabulary and understanding of product promotion. Exploring this subject enhances learners’ language skills, enabling them to discuss marketing strategies, consumer behaviour and market analysis confidently.

Understanding how to successfully market a new product empowers learners to excel in marketing-related professions and make informed business decisions. Moreover, it fosters critical thinking and problem-solving abilities while providing insights into the dynamics of competitive markets.

Go through the vocabulary below with your students and ask them to try and use this vocabaulry where possible when discussing the different conversation questions.

About Marketing a New Product

Marketing a new product is an important process where businesses introduce a unique item to the market. Marketers plan every step carefully, from research and development to advertising, to make people aware of the product and want to buy it. They use different methods like social media, ads and influencers to reach potential customers and increase sales.

Understanding how to market a new product is crucial for businesses to compete, be seen by many people and succeed in the market, making the product profitable for a long time.

Useful Vocabulary

Try and use the following vocabulary when answering the question. Click to look up the definition in the dictionary

  • market (verb)
  • benefit (verb)
  • launch (verb)
  • challenge (noun)
  • challenging (adjective)
  • argument (adjective)
  • effective (noun)
  • strategy (adjective)
  • product (noun)

Conversation Questions

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  • What factors should businesses consider when deciding to launch a new product?
  • How important is market research in understanding consumer needs and preferences for a new product?
  • What are some effective marketing strategies to create awareness and generate interest in a new product?
  • When is the best time to start marketing a new product or service?
  • What type of product or service do you think would benefit most from starting marketing before it is ready?
  • What type of product or service do you think would benefit most from starting marketing once it is ready?
  • What can be the negative effect of starting to market a product or service at the wrong time?
  • How can social media platforms be utilised to promote and engage with potential customers for a new product?
  • In your opinion, is it better to launch a new product with a high price and premium positioning or with a lower price to attract more customers?
  • Have you ever been convinced to buy a new product based on a marketing campaign? What made it appealing?
  • What role do influencers or product reviews play in the success of marketing a new product?
  • Should companies invest more in traditional advertising (TV, print) or digital marketing (social media, online ads) for new product launches?
  • Is it ethical for companies to use emotional appeals or fear-based marketing to sell a new product?
  • Should companies offer free samples or trial versions of a new product as part of their marketing strategy? Does it devalue the product?
This conversation topic was prepared by Gregory

Gregory is a qualified TEFL teacher who has been teaching English as a Foreign Language (ESL) for over a decade. He has taught in-person classes in Spain and to English learners around the world online.