three men sitting while using laptops and watching man beside whiteboard

Marketing a New Product

Introduction

Read through the following text and look up any vocabulary you are not sure about before answering the questions.

Launching a new product or service for a business is always a challenging time, and part of the challenge is knowing when to start marketing. There are arguments for waiting until the product or service is ready and tested, and there are also arguments that the best time to start marketing is before the final product or service is even ready. Usually, the most effective strategy depends on what the business is trying to sell.

Vocabulary

Try and use the following vocabulary when answering the question. Click to look up the definition in the dictionary
  • market (verb)
  • benefit (verb)
  • launch (verb)
  • challenge (noun)
  • challenging (adjective)
  • argument (adjective)
  • effective (noun)
  • strategy (adjective)

The Question

Try and have a conversation for 2-3 minutes answering the following question.
When is the best time to start marketing a new product or service?

Additional Questions

Keep the conversation going with these follow questions related to Marketing a New Product
  • What type of product or service do you think would benefit most from starting marketing before it is ready?
  • What type of product or service do you think would benefit most from starting marketing immediately when it is ready?
  • What type of product or service do you think would benefit most from starting marketing a few months after it is ready?
  • What can be the negative effect of starting to market a product or service at the wrong time?

Teacher Resources

Subscribe For The New Stuff!

Subscribe to our mailing list and receive weekly emails of all of the new discussions, questions, debates, articles and more.
* indicates required

Get The Word Out!

Keeping active on social media is a great way to engage your audience and attract more potential students. Share this page and encourage people to give their opinion on the topic.