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What are good Christmas marketing strategies for retailers?

Introduction

Read through the following text and look up any vocabulary you are not sure about before answering the questions.

Conversation Summary

Christmas is considered the peak time for retailers, and in some cases if it weren’t for Christmas the retailer would not survive. Nearly every retailer, both big and small, tries to come up with creative ways of marketing their products to encourage people to splash the cash. Some retailers might change product lines while others may promote special offers, but with the increase in spending during the Christmas period the end goal is the same, sell lots of products!

Questions

  • Can you think of what businesses do where you live during the Christmas period to try and sell their products?
  • Can you think of any shops in your area that rely on Christmas to survive?
  • What do you think are the best ways for retailers to make more money during Christmas?

Key Vocabulary

  • Retailer noun
  • Product noun
  • Survive verb
  • Come up with phrasal verb
  • Splash the cash idiom
  • Peak adjective
  • Offer noun
  • Period noun
  • Goal noun

Question Details

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