Christmas Marketing Strategies

people standing near lights beside building during night time
Type: Vocabulary
Originally published on November 16, 2020 and last updated on February 4, 2023

Christmas is considered the peak time for retailers, and in some cases, if it weren’t for Christmas the retailer would not survive. Nearly every retailer, both big and small, tries to come up with creative ways of marketing their products to encourage people to splash the cash. Some retailers might change product lines while others may promote special offers, but with the increase in spending during the Christmas period the end goal is the same, sell lots of products!

Go through the vocabulary below with your students and ask them to try and use this vocabaulry where possible when discussing the different conversation questions.

Useful Vocabulary

Try and use the following vocabulary when answering the question. Click to look up the definition in the dictionary

  • retailer (noun)
  • product (noun)
  • survive (verb)
  • come up with (phrasal verb)
  • splash the cash (idiom)
  • offer (verb)
  • period (noun)
  • goal (noun)

Conversation Questions

  • What are good Christmas marketing strategies for retailers?
  • Can you think of what businesses do where you live during the Christmas period to try and sell their products?
  • Can you think of any shops in your area that rely on Christmas to survive?
  • What do you think are the best ways for retailers to make more money during Christmas?
This conversation topic was prepared by Gregory

Gregory is a qualified TEFL teacher who has been teaching English as a Foreign Language (ESL) for over a decade. He has taught in-person classes in Spain and to English learners around the world online.