Tobacco Company Branching Out

man sitting on bench and smoking
Type: Vocabulary
Originally published on October 6, 2020 and last updated on May 8, 2023


A tobacco company is launching a new line of vapes to expand their product range. They have put you in charge of finding out what type of vapes customers most want as well as what demographic is most interested in vaping.

The Question

What strategy would you use to collect the data and gather the information requested?

Key Vocabulary

  • Tobacco noun
  • Branch out phrasal verb
  • Launch verb
  • Vape noun/verb
  • Demographic noun
  • Data noun
  • Strategy noun
  • Gather verb

Go through the vocabulary below with your students and ask them to try and use this vocabaulry where possible when discussing the different conversation questions.

Conversation Questions

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This conversation topic was prepared by Gregory

Gregory is a qualified TEFL teacher who has been teaching English as a Foreign Language (ESL) for over a decade. He has taught in-person classes in Spain and to English learners around the world online.