woman holding magnetic card

The Customer Is Always Right

Introduction

Read through the following text and look up any vocabulary you are not sure about before answering the questions.

The saying “the customer is always right” is a famous and popular expression in the sales and customer service sectors. Although its intention is to try and ensure that the staff never argue with the customers in order to keep them happy, the validity of this saying is somewhat questionable, and some say that it should only apply in specific situations as applying it to all problems can actually do more harm than good to a business.

Vocabulary

Try and use the following vocabulary when answering the question. Click to look up the definition in the dictionary
  • saying (noun)
  • sector (noun)
  • apply (verb)
  • situation (noun)
  • more harm than good (idiom)
  • validity (noun)
  • useful (adjective)

The Question

Try and have a conversation for 2-3 minutes answering the following question.
Is the customer always right?

Additional Questions

Keep the conversation going with these follow questions related to The Customer Is Always Right
  • What do you think the saying “the customer is always right” means?
  • Do you agree with the saying?
  • Can you think of any situations where following this saying would be useful?
  • Can you think of any situations where following this saying would actually be bad for business?

Teacher Resources

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