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Is having a blog beneficial for businesses?

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Conversation Summary

Blogs have become extremely popular since the internet took off. Initially they were seen as an informal way for people to share what they have been doing, much like the traditional diary. Since then the scope of what a blog is used for has expanded dramatically and now includes much more that just a daily journal of someone’s activities.

Many businesses have started to implement blogs into their websites where they often share news, updates, information and many other things with their visitors. An effective blog often takes time to build and the benefits for a business are sometimes questionable when considering the time and money that has gone into producing it.

Questions

  • Do you ever read the blog of businesses that you are a customer of?
  • What do you think are the different ways businesses should use their blog?
  • How do you think businesses can get more people to read their blog?
  • What type of businesses do you think can benefit most from a blog?
  • Overall do you think that having a blog is beneficial for businesses?

Key Vocabulary

  • Blog noun
  • Take off phrasal verb
  • Beneficial adjective
  • Extremely adverb
  • Informal adjective
  • Popular adjective
  • Expand verb
  • Share verb
  • Dramatically adverb
  • Diary noun
  • Journal noun
  • Questionable adjective
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