Advertising on Facebook

Introduction

Read through the following text and look up any vocabulary you are not sure about before answering the questions.

The age of the internet and social media has opened up a whole new way for businesses to advertise. The internet has allowed companies and individuals to reach a much wider audience than they could do with more traditional marketing techniques. Facebook in particular has grown its own business model to focus more on paying advertisers with both ads and sponsored posts.

Vocabulary

Try and use the following vocabulary when answering the question. Click to look up the definition in the dictionary
  • advert (ad) (noun)
  • advertise (verb)
  • promotion (noun)
  • promote (verb)
  • campaign (noun)
  • demographic (noun)
  • marketing (noun)

The Question

Try and have a conversation for 2-3 minutes answering the following question.
Is Facebook a good place to advertise a business?

Additional Questions

Keep the conversation going with these follow questions related to Advertising on Facebook
  • Have you ever used Facebook to promote a business? If yes, how was your experience?
  • Have you ever bought anything you have seen in a Facebook ad?
  • Why do you think businesses choose Facebook to advertise?
  • What are the negatives aspects of advertising on Facebook instead of traditional marketing techniques?

Teacher Resources

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Get The Word Out!

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