Do traditional marketing techniques still work?

Introduction

Read through the following text and look up any vocabulary you are not sure about before answering the questions.

Conversation Summary

Nowadays business seem to focus much of their attention to online marketing. The ability to reach a wide audience, continually customise your marketing strategy, analyse results and work with small budgets are some of the main reasons business are using the online space to advertise.

However, traditional marketing techniques such as posters, flyers and newspaper ads may well still be effective, especially for certain types of businesses.

Talking Points

  • What traditional marketing techniques can you think of?
  • What benefits do traditional marketing techniques have over online marketing?
  • What are the disadvantages of traditional marketing techniques?
  • What type of businesses do you think can benefit more from these traditional methods?
  • Are there any type of business that would only benefit from traditional marketing techniques and not online marketing?

Key Vocabulary

  • Marketing noun
  • Advertise verb
  • Audience noun
  • Beneficial adjective
  • Technique noun
  • Ad noun
  • Poster noun
  • Flyer noun
  • Leaflet noun
  • Promote verb
  • Market verb

Question Details

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