Traditional Marketing Techniques


Read through the following text and look up any vocabulary you are not sure about before answering the questions.

Nowadays businesses seem to focus much of their attention on online marketing. The ability to reach a wide audience, continually customise your marketing strategy, analyse results and work with small budgets are some of the main reasons businesses are using the online space to advertise.

However, traditional marketing techniques such as posters, flyers and newspaper ads may well still be effective, especially for certain types of businesses.


Try and use the following vocabulary when answering the question. Click to look up the definition in the dictionary
  • marketing (noun)
  • advertise (verb)
  • audience (noun)
  • beneficial (adjective)
  • technique (noun)
  • ad (noun)
  • poster (noun)
  • flyer (noun)
  • leaflet (noun)
  • promote (verb)
  • market (verb)

The Question

Try and have a conversation for 2-3 minutes answering the following question.
Do traditional marketing techniques still work?

Additional Questions

Keep the conversation going with these follow questions related to Traditional Marketing Techniques
  • What traditional marketing techniques can you think of?
  • What benefits do traditional marketing techniques have over online marketing?
  • What are the disadvantages of traditional marketing techniques?
  • What type of businesses do you think can benefit more from these traditional methods?
  • Is there any type of business that would only benefit from traditional marketing techniques and not online marketing?

Teacher Resources

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