Language Academy Charity Event

brown and white wooden house miniature
Type: Case Studies
Originally published on October 9, 2020 and last updated on May 8, 2023

Discussion about organizing a charity event for a local language academy is a great topic for English learners to practice their language skills as it touches on various aspects of communication and organisation.

By discussing case studies like this, learners can improve their vocabulary related to event planning and marketing as well as practice expressing opinions and ideas.

Ask your students to read the following case study, or listen as you read it to them. When finished go through the conversation questions with them. Try and get them to use approprate language to give their opinion and offer advice

Mark’s Challenge

Mark has been given the responsibility of organizing a charity event for a local language academy with the aim of raising awareness and funds for a charitable cause.

His task is to determine the most suitable type of charity event, devise an effective communication plan to reach a wider audience, encourage donations, and create potential customers for the academy.

Mark anticipates several challenges in achieving this goal such as selecting the most appropriate charity event that aligns with the academy’s values and objectives.

He also needs to promote the event effectively to encourage people to attend, as well as showcase the academy’s unique features to potential customers at the event to create a connection between the charity event and the academy’s language courses.

Useful Vocabulary

Try and use the following vocabulary when answering the question. Click to look up the definition in the dictionary

  • encourage (verb)
  • raise (verb)
  • awareness (noun)
  • donate (verb)
  • advertise (verb)
  • donation (noun)
  • cause (noun)

Conversation Questions

My Image
  • What is the goal of the charity event that Mark is organizing?
  • How can Mark ensure that the charity event aligns with the academy's values and objectives?
  • What are some types of charity events that Mark could consider organizing?
  • How can Mark effectively promote the event to encourage people to attend?
  • What are some strategies Mark could use to encourage donations at the event?
  • How can Mark create a connection between the charity event and the academy's language courses?
  • How can Mark measure the success of the event?
  • In your opinion, what other challenges might Mark face when organizing a charity event?
  • Have you ever organised or participated in a charity event? If so, what was your experience like?
  • What do you think are the key elements of a successful charity event?
  • Do you think charity events are an effective way to create potential customers for a business?
  • Is it ethical to use a charitable cause to market a business or organization?
This conversation topic was prepared by Gregory

Gregory is a qualified TEFL teacher who has been teaching English as a Foreign Language (ESL) for over a decade. He has taught in-person classes in Spain and to English learners around the world online.